Be the Shift
Campaign Details: The Be the Shift campaign supports the re-development of the water infrastructure which supports the Sioux Nation of South Dakota. The Call-to-Action is for us to electronically sign and send a petition to local governing officials supporting a bill, which if passed, would bring the much needed infrastructure to South Dakota.
Completed Tasks: Engaged the Twilight fan base via Facebook, which at the time roughly 7,000,000 users.
Results: Approximately a 33% increase in views and conversions in 24 hours.
Client: Video Army
Status: Launched
