Robby Choate http://robbychoate.com Web Portfolio Fri, 24 Feb 2012 00:44:23 +0000 en hourly 1 Drop n’ Aces E-mail http://robbychoate.com/drop-n-aces-e-mail/ http://robbychoate.com/drop-n-aces-e-mail/#comments Sat, 05 Nov 2011 03:09:25 +0000 admin http://robbychoate.com/?p=472 Campaign Details: E-mail to increase Facebook LIKES on Facebook business page.

Completed Tasks: Design & Coding

Client: Drop n’ Aces

View Full E-mail

View Partial Code

Take look at the code to see how I deliver HTML emails. Notice the green comment lines. I keep my code clean and easy to understand for my clients.

]]> http://robbychoate.com/drop-n-aces-e-mail/feed/ 0 8GB Dropbox Space Free PPC Campaign http://robbychoate.com/8gb-dropbox-space-free-ppc-campaign/ http://robbychoate.com/8gb-dropbox-space-free-ppc-campaign/#comments Tue, 18 Oct 2011 23:27:09 +0000 admin http://robbychoate.com/?p=404 The Problem: As a freelancer, I am constantly involved with multiple projects that require a shared Dropbox folder. Dropbox only offers 2GB of free space but each user can earn up to 8GB of free space allowing for a total of 10GB free. As my original 2GB allotment filled up, I wanted to find a free solution to maximize my free Dropbox space.

The Solution: A close friend and fellow freelancer, Jeremy Belcher, founder of The Anywhere Company, put our heads together to find a solution. We created an Adwords text ad to display on Google when the term “Dropbox” was searched using $75 free Adwords credit. We ran the campaign 3 times at different maximum Cost per Click bids, successfully maxing 3 Dropbox accounts with 10GB of free Dropbox space. In the end, we were able to maximize a free Dropbox account in about 6 hours, with a max CPC of $.10 and a total cost of approximately $36.

See Exactly How We Did It

]]> http://robbychoate.com/8gb-dropbox-space-free-ppc-campaign/feed/ 0 LottoGopher Facebook http://robbychoate.com/lottogopher-facebook/ http://robbychoate.com/lottogopher-facebook/#comments Sun, 28 Aug 2011 20:52:26 +0000 admin http://robbychoate.com/?p=372 Details: This page was designed during the FBML days before iFrames and Facebook apps took over. This is the landing page when you arrive at LottoGopher’s page on Facebook.

Completed Tasks: Design, coding, installation

Client: LottoGopher

Status: Lauched

View Page

Go to Page on Facebook

]]> http://robbychoate.com/lottogopher-facebook/feed/ 0 Greenbeard Android App http://robbychoate.com/greenbeard-android-app/ http://robbychoate.com/greenbeard-android-app/#comments Sun, 28 Aug 2011 03:15:01 +0000 admin http://robbychoate.com/?p=327 Wireframe Details: The Greenbeard Android Conferencing App will make it easy for Greenbeard users to schedule both one-on-one and conference calls from within the Android app. A Blackberry and iPhone app are also planned to be released. The wireframes linked below are intentionally incomplete, but you can easily get an idea of my wireframing abilities.

Completed Tasks: Wireframing

Client: Greenbeard

Status: In Development

See Wireframes in Action (hold shift to navigate)

]]> http://robbychoate.com/greenbeard-android-app/feed/ 0 LottoGopher Cart Abandon E-mail http://robbychoate.com/lottogopher-cart-abandon-e-mail/ http://robbychoate.com/lottogopher-cart-abandon-e-mail/#comments Sat, 27 Aug 2011 22:32:34 +0000 admin http://robbychoate.com/?p=314 E-mail Details: This e-mail will be triggered by users which abandoned their shopping cart before completing an order. Once a cart is idle for a specific amount of time, the e-mail is set to the user. This a behavioral triggered e-mail, not a broadcast. Cart abandonment e-mails typically sport a 30-35% conversion rate on average. These are the old branding colors, template will be updated to match the new branding.

Completed Tasks: Design and coding

Client: LottoGopher

Status: Not Launched (will be via SilverPop upon new market launches)

]]> http://robbychoate.com/lottogopher-cart-abandon-e-mail/feed/ 0 iScroll Tutorial Videos http://robbychoate.com/iscroll-tutorial-videos/ http://robbychoate.com/iscroll-tutorial-videos/#comments Thu, 25 Aug 2011 08:05:47 +0000 admin http://robbychoate.com/?p=281 Tutorial Videos: These 5 videos are tutorial videos on how to use the iScroll iOS app. Videos are for in-app viewing.

Completed Tasks: Script writing, story board, hired and managed production and voice over talent

Client: iScroll

Status: Not Launched

View Videos on Vimeo

]]> http://robbychoate.com/iscroll-tutorial-videos/feed/ 0 LottoGopher on CBS http://robbychoate.com/lottogopher-on-cbs/ http://robbychoate.com/lottogopher-on-cbs/#comments Thu, 25 Aug 2011 01:00:54 +0000 admin http://robbychoate.com/?p=197 Outreach Campaign Details: This outreach campaign was a collaborative effort. It took weeks of research and preparation. It included data aggregation of 5,000+ press contacts in California and a composed e-mail campaign complete with funnel and follow up strategy (e-mail and phone). The result was 5 press spots over 3 months. Each press spot significantly increased users almost instantaneously upon release. We got 2 press spots on CBS, one in San Francisco and the other in San Diego. Only the San Francisco spot is available to view at this time.

Completed Tasks: Data aggregation and research, conception, composition and deployment of e-mail campaign.

Results: Large influx of users.

Client: LottoGopher

Status: Ongoing

Play Video

]]> http://robbychoate.com/lottogopher-on-cbs/feed/ 0 The Power of Now http://robbychoate.com/the-power-of-now/ http://robbychoate.com/the-power-of-now/#comments Tue, 23 Aug 2011 20:52:40 +0000 admin http://test.robbychoate.com/?p=178 Campaign: This video was created after the iScroll iOS was launched. The Power of Now was the most downloaded title at the $9.99 price point. We created this video to rank high on the video search results and in the organic results if the video results were already integrated for that particular search. This was one of a series of videos produced for the same type of SEM.

We decided to use Kinetic Typography for these videos because it was easy to template and the Kinetic Typography style essentially represents what the iScroll app does – reading & listening at the same time. Once the template was created each video only took between 6-8 hours to produce.

Client: iScroll

Status: Not Launched

Play Video

]]> http://robbychoate.com/the-power-of-now/feed/ 0 Greenbeard Website http://robbychoate.com/greenbeard-website/ http://robbychoate.com/greenbeard-website/#comments Tue, 23 Aug 2011 08:04:46 +0000 admin http://test.robbychoate.com/?p=166 Roles in Development: User Experience, Consultation, Qualitiy Assurance

Details: Greenbeard is a reverse conferencing platform that will finally make conference calling simple. No dial-in numbers or access codes – everyone is dialed and on the call at the same time. My contributions to Greenbeard have been quality assurance, pricing & sales program structuring, user experience and general consultation. Greenbeard’s anticipated conferencing product launch is set to be sometime during Q4 2011 or Q1 2012.

While my primary contributions have been geared towards the conferencing product, Greenbeard is also building and Advisor Search Engine for which I also serve as a consultant.

Client: Greenbeard

Status: In Development

Go to Website

]]> http://robbychoate.com/greenbeard-website/feed/ 0 LottoGopher Website http://robbychoate.com/lottogopher-website/ http://robbychoate.com/lottogopher-website/#comments Tue, 23 Aug 2011 05:28:35 +0000 admin http://test.robbychoate.com/?p=149 Roles in Development: Project Manager, Quality Assurance, Static Page Development

Details: LottoGopher.com is an e-commerce website that provides an online purchasing and pooling of state sanctioned lottery drawing games including MEGA Millions and Powerball. Each user has a profile, can order tickets (recurring and single) and join groups. By virtue of these functions, it was important that we perform a rigorous QA across all browsers. In addition, we had to ensure that state and age verification was in place to abide by Federal, Internet and Interstate Gaming Laws. The QA process was lengthy, but necessary.

I managed a team based abroad during the development process. We ran QA via Lighthouse logging all tickets and correspondence. Tickets had to be extremely detailed to ensure efficiency, leaving nothing to the developers imagination. We used Basecamp for project management. I also edited and developed many static pages inside the Drupal CMS.

CMS: Drupal

Payment Portal: Auth.net & Ubercart

Client: LottoGopher

Status: Live

Go to Website

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