LottoGopher on NBC
Outreach Campaign Details: This outreach campaign was a callaborative effort. It tooks weeks of research and preperation. It included data aggregation of 5,000+ press contacts in California and a composed e-mail campaign complete with funnel and follow up strategy (e-mail and phone). The result was 5 press spots over 3 months. Each press spot significantly increased users almost instantaneously upon release. This story was aired on NBC Los Angeles.
Completed Tasks: Data aggregation and research, conception, composition and deployment of e-mail campaign.
Results: Large influx of users.
Client: LottoGopher
Status: Ongoing
