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Experience
LottoGopher – VP of Business Development – 2010 – 2011
- Performed daily QA on website, noted changes for development team via Lighthouse
- Researched, designed and executed PR and Maven outreach campaigns.
- Designed and controlled content across all social assets including Facebook, Blog, Twitter and YouTube.
- Managed all support correspondence with website members.
- Made minor cosmetic and copy changes to website as necessary.
- Designed and deployed e-mail marketing campaigns and controlled e-mail funnel and re-marketing program.
Video Army – Campaign Manager – 2010
- Acted as the liaison between clients and the company.
- Designed, managed and executed custom online marketing strategies for clients.
- Marketing strategies included online video distribution to all major video sharing sites, creating custom social media profiles, creating YouTube features and promotions, PPC/CPM campaigns, search engine placement, community outreach for viral initiatives, SEO article writing and online placement.
- Other in-house capabilities included video production, live shoots, custom websites and motion graphic videos.
- Managed in-house assets to deliver marketing campaigns to clients along with monthly analytics and reporting.
- Designed and deployed monthly email marketing campaigns.
iPreserve – Director of Sales & Marketing – 2009
- Opened NYC and LA Sales Offices in 2009.
- Created and designed sales guides, commission structure, bonus plan and training programs for iPreserve sales force.
- Designed and executed successful no cost marketing campaigns by leveraging Social Media Networks, Web 2.0 tools and blogs.
- Created and maintained ongoing local and nationwide recruiting campaigns via social media and web outlets.
- Created B2B relationships with NAPO, Ray & Barney, PortraitBug and Creative Memories via Twitter and Facebook.
- Ran localized and remote training program for sales reps.
EASA Software – New Business & Marketing Executive – 2008
- Designed, organized and executed North American e-mail, web and direct mail marketing campaigns.
- Performed web presentations via WebEx for potential clients.
- Identified and cold called warm leads generated from marketing campaigns.
- Generated and qualified all leads for the North American sales team.
- Managed CRM database (salesforce.com).
Bang & Olufsen – Sales Manager – 2003 – 2007
- Top salesperson in Southern California & top ten nationwide in 2006. Top salesperson in the Mid-Atlantic region in 2004 while working part time as I attended University.
- Completed entire sales process including: in-home consultation, system design, proposal presentation and installation.
- Additional responsibilities included: weekly reporting, inventory, product training, store displays, interviewing potential staff, ordering, receiving and purchasing.
- Coordinated and organized product placements at numerous marketing events with companies such as Los Angeles magazine, Bentley Automobiles, Rand International, Aston Martin, Rolls Royce and Poliform.
- Established and maintained B2B relationships with companies such as Shutters on the Sea, The Hyatt Hotel and ReMax.
- Conducted weekly sales meetings.
- Designed in-store staff incentive competitions based on sales targets and inventory levels.
Education
George Washington University - 2001 – 2005
- Major: Fine Arts Concentration Photography at Columbian School of Arts and Sciences
Syracuse University - 2000 – 2001
- Liberal Arts