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E-Mail Marketing:
- Expert with Constant Contact, Campaign Monitor, MailChimp, Vertical Response and iContact
- HTML e-mail design, development and deployment strategies, autoresponders and cart abandonment
- Creating e-mail delivery funnels to maximize conversions
- Reporting campaign data with strategy adjustments based on open and click-through rates
Social Media:
- Integrating and developing all social media assets including Facebook, Twitter, YouTube, RSS/Blog, LinkedIn, Foursquare and MySpace
- Creative conception and marketing campaign execution on all platforms
- Expert with apps like HootSuite, LinksAlpha, SocialOomph and Wildfire
- Strategy and development of Facebook fan gates and apps
- Creating and executing social media promotions, contests and giveaways
Video Marketing:
- VSEO, search engine & community placement and viral strategy
- Creative conception, scripting, storyboarding and delivery of audio assets
- Expert with YouTube, Vimeo, OneLoad and all other major online distribution networks
Project & Customer Resource Management:
- Project Management: Basecamp, Assembla, Lighthouse
- CRM: Salesforce, Zoho, SugarCRM, Highrise
- Other: Freshbooks (invoicing & time tracking), Awesome Screenshot (QA)
Website Development & User Experience:
- Wireframing: OmniGraffle, InVision, Photoshop
- CMS: WordPress, Blogger, Squarespace, Drupal, Magento, Adobe Business Catalyst
- Languages: HTML, CSS, some PHP
- Payment Integration: PayPal, Auth.net
- Expert in marketing friendly layouts and design
Advertising:
- PPC/CPM: Facebook, Adwords, Yahoo, Bing, PlayTime (video self-service)
- Landing page design, development and implementation
Other Apps & Software:
- MS Office, Adobe Creative Suite, iMovie, eCairn, Klout, Twello, Flickr, Wufoo, Compete, Wiki, WooRank, Adsense, Google Docs, Google Keyword Tool, Analytics, Flowtown, Dropbox, SugarSync, Tumblr, Google+, Vanilla, ClickTale and more