The Power of Now
Campaign: This video was created after the iScroll iOS was launched. The Power of Now was the most downloaded title at the $9.99 price point. We created this video to rank high on the video search results and in the organic results if the video results were already integrated for that particular search. This was one of a series of videos produced for the same type of SEM.
We decided to use Kinetic Typography for these videos because it was easy to template and the Kinetic Typography style essentially represents what the iScroll app does – reading & listening at the same time. Once the template was created each video only took between 6-8 hours to produce.
Client: iScroll
Status: Not Launched
