The Art of War
Campaign: This video was created to generate buzz around the release of the iScroll app and for search engine placement. According the SEO Keyword research I performed, The Art of War is searched about 300,000 times globally. Our goal was create a video that would not only rank highly on the video search results, but to be “cool” enough to share. Translations were direct from the audio book.
I also researched and identified various online communities on Facebook, LinkedIn and Twitter that engage in discussions specific to The Art of War for placement to quickly engage views and potential new users that would be interested in owning The Art of War in a new format. Communities totaled approximately 10,000 users.
Completed Tasks: Conception, script writing, hired and managed production and voice over talent.
Client: iScroll
Status: Not Launched
