Robby Choate, Fractional Chief Growth Officer. Make themcometo you.
Book a free 15-minute callEnterprise-grade conversion for small and midsize businesses. I shape the strategy and install the system, end to end.
CAPTUREBETTERDATA
Improving your lead data is one of the best things you can do for your company. I start with the lead—your next customer. The first problem isn't quantity. It's how well you know them.
COMPLETEPROFILES
Better data means a more personalized customer journey. I connect web, email and CRM signals into one complete profile, so you recognize the person behind the visits and know what matters to them.
MOREACQUISITIONS
I create seamless conversion strategies around that customer. The more relevant the journey, the better your chance of turning interest into a sale—increasing conversion and bringing acquisition costs down.
CUSTOMERMULTIPLICATION
Acquisition is the beginning. Recognize customers when they return, build loyalty and earn referrals. Better profiles also help you find similar prospects—growing your reputation, visibility and lead volume.
Are you ready?
To turn the customers you have into the ones who bring you more? Give me fifteen minutes. I'll show you what your data already says about them, and the first move to make.
Book a free 15-minute callBrands I've donethe work for
Twenty years in tech, ten running teams, 60+ brands across five continents. Now for teams small enough to move fast.
Free 15-minute consultation
Your buyers.Fifteen minutes.
Tell me how leads reach you today. I'll show you something about your own customers you didn't know, and the first move to make with it.
Work runs project by project, at a flat rate or by the hour. You're buying an executive's hour, and it does the work of several.
I shape the strategy and install the system, end to end.
I have had many titles.
A long career. Two chapters. One direction.
Before Colombia
- Marketing and advertising
- Business development
- Website development
- Lead generation
- User experience
After Colombia
- Solo founder
- Entrepreneur
- Project manager
- Product designer
Today
- Chief Growth Officer
- Solo product builder
- Revenue generator
The strategy. The customer. The business. The product.
Everything I've learned, working toward one outcome.
Many titles. One responsibility.
REVENUE.
I shape the strategy and build the system that brings it in.
Shape to Ship
What this lookslike in practice.
Inbound and outbound, from a global bank to my own campaigns. Each problem shaped first, then shipped.
A global bank · Inbound lead generation
Three-plus sessions.Now under two.
Shape
One unbranded site with millions of visitors, thousands of pages, dozens of buyer profiles and content across several verticals. Its job was to turn a visitor into a lead, then hand that lead to the hardest step in banking: getting someone to share their financial details.
Ship
We got to know each buyer profile in depth, rebuilt the layouts around them, and tuned the funnel from first visit to lead. The site's exit led straight into the application.
Result
Visitors went from needing more than three sessions to finish the form to fewer than two, and finishing took far less time. That build took three years and hundreds of thousands. Today it takes months, at a fraction.
Outbound and paid media
Outbound, beforeit had a name.
Then
Lists by title and by brand: every nationwide CPG company, three to five titles each. Emails checked by a verifier that was half right, typed into spreadsheets by hand, then wired into campaigns one lookup at a time. Weeks of work for a list that was maybe 50% valid, and a 1 to 2% click rate counted as a win.
Now
The same list wouldn't take long. Knowing which titles to pick, and what to say to them, still does. I learned that by building it by hand.
Paid
I've sold and managed paid media on Facebook, Google and Instagram for Gilt Groupe, Cosmopolitan and Flipflop Wines.
SOLEIF · Conversion
Fewer fields.Fewer clicks.A donate buttonyou can find.
Shape
The Statue of Liberty–Ellis Island Foundation's biggest job was its donation funnel: too many fields, too many clicks, and a donate button visitors had to hunt for.
Ship
A shorter form, fewer steps and donating in plain sight, on a new statueofliberty.org cut from thousands of legacy pages to under 100.
Bizzabo · Lead capture
Nine brands.Sixteen event sites.One year.
- Advertising Week 2020
- Amazon Accelerate
- Unity for Humanity Summit
- Bloomberg HBCU
Shape
Most people who walked into these events were potential customers, and the event site was their first touch point. That's where the lead starts.
Ship
Sixteen sites built to catch those leads at the first touch, and rebuilt mid-stream when virtual became hybrid.
Rubicon · Marketing creative
Every ad.Every social post.Built onone strategy.
Shape
Rubicon had a promotional strategy. It needed advertising and social media that carried it.
Ship
My team designed all of Rubicon's advertising and social media templates, and I managed the work. They became the foundation of Rubicon's marketing, and the CEO hired us for his own site too.
Then, the Nate Morris homepage: American innovation is the cornerstone of our nation's past, present and future strength in the global marketplace. Nate Morris.
adidas · Global reach
Impossibleis nothing.
One campaign, seen in every part of the world.
Shape
A global campaign that had to run in every kind of media: billboards, print, TV, social and more. It needed 1,675 images of athletes' eyes, cut from selfies shot on every grade of phone camera, before AI.
Ship
I set one standard, doubled the team with freelancers and delivered in under 30 days.
How it works
How it works
Five steps. One system.
Showreel
Craft that makes a buyer stop scrolling. Now it's pointed at your pipeline.
Hands on the tools
What I'm buildingwith these tools
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