AI Consultant & Hybrid Builder
Empathy-driven, human-centered design. Back to what we forgot.
Twenty years in tech. Ten running teams. Four building with AI. From wireframes in OmniGraffle to agentic design in Figma. From Dreamweaver to Next.js and React. I do today what I've done my whole career. Inspire and implement solutions for complex business challenges on the internet.
Previous clients
Clients: Walmart, Amazon, JPMorgan Chase, Meta, Huawei, Citi, SOLEIF, Deduce, GE, Goldman Sachs, Diageo, PepsiCo, Bobbi Brown, Adidas, Nubank, Hotels.com, Estée Lauder, Macy's, Bloomberg, LATAM, Hasbro, NetApp, Unity, Burger King, Avast, Forbes, W Hotels, Cosmopolitan, Rubicon, Big Apple Circus.
How I do IT
We all have the same problem and that problem is IT!
Let's handle IT
- Radically accept IT: Come to understand IT why IT is what IT is and come unconditionally accept IT as IT is.
- Break IT down: IT's solution is only as good as the sum of IT's parts. Analyze IT. Chunk IT.
- Think IT through: Become IT's target. Experience IT. Know IT. Feel IT. Prepare to build IT.
- Bring IT in: Commit to IT. Stage IT. Fight IT. Loop IT. Orchestrate IT. Print IT.
- Spread IT around: Have IT. Love IT. Use IT. Enjoy IT. Until someone or something new finds another issue with IT.
What I'm doing
Solo product builds
Open Password FreedomTwenty years online left me with nine email addresses, work and personal, and more than 1,000 raw credentials. I tried to sort them with a spreadsheet and AI. It wasn't just painful. It was close to impossible.
Open North Texas ABCThe philosophy behind North Texas ABC is simple. Old school is coming back around, everywhere. Getting together in person is worth something again, and it should be; we have spent fifteen years getting less social one phone at a time. NTABC is in its first phase, recruiting the founder's the circle.
- Image · 4:3ragtime.babyOpen ragtime.baby
ragtime.baby was inspired by RAG and a wondering mind semantically searching its internal resources. Once it paired to ragtime music the trail led to Scott Joplin, one of the most underrecognized and inspirational men of the 19th century.
- Image · 4:3Ukulele TeacherOpen Ukulele Teacher
In the halls of retirement centers all around Martha's Vineyard, if you're lucky you can hear and witness the island renditions of classics such as Brown Eyed Girl and Hotel California. Together they jubilate and keep the sounds of a simpler time alive and well.
- Image · 4:3moreleadsbetterdataComing soon
Almost every business wants better and more leads. The problem is that getting accurate, precise and durable customer data is out-of-reach for most companies. The only data they have is what they can get from the user and are forced to trust them because validation is costly, impossible and/or the business doesn't know where to start.
- Image · 4:3Poster StoreComing soon
With a solid local setup, it is easy to generate images within a very specific set of rules and a broad set thematic designs to create. With dropshipping being a "hands-off" business model and the ability to automate company processes to minimize human intervention, I want to see how far I can stretch it.
- Image · 4:3shortcuts.mobileComing soon
This website will be for iOS users that want to improve their mastery of their Apple devices. It will include an index of shortcuts that will be semantically searchable so that anyone can find a shortcut for their phone when they want to.
Self-edification
Certificates
- Anthropic Academy
Claude 101
- Anthropic Academy
Claude Code 101
- Anthropic Academy
Introduction to Claude Cowork
- Anthropic Academy
Claude Code in Action
- Anthropic Academy
AI Fluency: Framework & Foundations
- Anthropic Academy
Building with the Claude API
- Anthropic Academy
Introduction to Model Context Protocol
- Anthropic Academy
Model Context Protocol: Advanced Topics
- Anthropic Academy
Introduction to Agent Skills
- Anthropic Academy
AI Fluency for Small Businesses
- Anthropic Academy
Teaching AI Fluency
- Anthropic Academy
AI Capabilities and Limitations
- Anthropic Academy
Introduction to Subagents
- Anthropic Academy
AI Fluency for Builders
- Google Skills
Google AI Professional Certificate
- Google Skills
Generative AI Leader Professional Certificate
- Google Skills
Create Embeddings, Vector Search, and RAG
- Google Skills
Boost Productivity with Gemini in BigQuery
The day I decided to stay in Colombia, I had unemployment money and no clients. So I forged RoloStudios to make a living. I crafted a brand, recruited the people, and ran it for eight years. Four partners white-labeled our work and resold it at up to three times our cost. As a solo owner, I wore every executive hat and managed the projects. The result:
- 2operating languages
- 70+happy clients
- 100+projects delivered
Showreel
Case study, Rubicon Global: As design partners, we helped an innovative brand shine bright in a dirty industry.
For eighteen months I embedded and managed two designers on Rubicon's social team. The CEO loved the work, so he hired us to build his own site too.
Then, the Nate Morris homepage: American innovation is the cornerstone of our nation's past, present and future strength in the global marketplace. Nate Morris.
Case study, SOLEIF: America's most famous landmark. A new website designed in Colombia.
The Statue of Liberty was gifted to the USA by France and dedicated in 1886.
In 2020, Rolo designed 🗽 a new UI. Made with ❤️ from 🇨🇴, for a fee. 🤪
Challenges. Creating a new statueofliberty.org was quite a challenge. Auditing a legacy site of thousands of pages, consolidating it to under 100 pages across three newly unified sub-brand sites, and replacing the donation portal's legacy system along the way.
Case study, Adidas: Impossible is nothing. A way of seeing the world for what it can be.
1,675 images of athletes' eyes, cut from selfies shot on every grade of phone camera imaginable, and before AI. I set a standard, doubled the team with freelancers, and delivered in under 30 days.
Case study, Bizzabo: Nine brands. Sixteen event sites. One year.
White-label event-site production for Bizzabo through 2020: nine brands, sixteen event sites, as events went virtual.
- Advertising Week 2020
- Amazon Accelerate
- Unity for Humanity Summit
- Bloomberg HBCU
My designers were in Colombia, embedded on design teams in Asia, Europe and North America. Mornings started with Prague, nights ended with Hong Kong.
Halfway through, the brief changed under us: virtual became hybrid, and every site had to change with it.
Recommended literature
Books for life and work

Augmenting KB
The 5 AM Club
Robin Sharma
Audiobook

The Five Dysfunctions of a Team
Patrick Lencioni

Atomic Habits
James Clear

The Subtle Art of Not Giving a F*ck
Mark Manson

Rework
Jason Fried and David Heinemeier Hansson

Change by Design
Tim Brown

The Whole-Brain Child
Daniel J. Siegel and Tina Payne Bryson

No-Drama Discipline
Daniel J. Siegel and Tina Payne Bryson

Stop Doing That Sh*t
Gary John Bishop



























































































































































































