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Entrepreneur | Product Partner

Empathy-driven, human-centered product design. Back to what we forgot.

20+ years product ownership. 10 years executive management. 3 years building with AI. I manage people and AI with the same hand. Utility, by design.

Clients: Walmart, Amazon, JPMorgan Chase, Meta, Huawei, Citi, Pfizer, Cisco, GE, Goldman Sachs, Diageo, Bayer, Adobe, Adidas, Nubank, Kellogg's, Estée Lauder, Macy's, Bloomberg, LATAM, Hasbro, NetApp, Unity, Burger King, Avast, Forbes, W Hotels, Cosmopolitan, Rubicon, Big Apple Circus.

What I'm doing · 01 / 02

On the bench

  1. 01desktop tool
    coming soon

    Password Freedom

    Pour every password-manager export into one clean keychain, then decide each login: keep, kill, or upgrade to a passkey. COPYWRITER: one line, final.

    building2026-06↗
  2. 02collective
    coming soon

    Autonomous Builders CollectiveABC

    COPYWRITER: what ABC is, who it is for, one line.

    forming—↗
  3. 03site + chatbot
    coming soon

    ragtime.baby

    A first-person 1890s piano parlor, then Scott Joplin answers in his own voice, grounded in his biography. Retrieval on Supabase, generation by Gemini.

    live2026-07↗
  4. 04web app
    coming soon

    Ukulele Teacher

    A chord ribbon that slides while the song plays: the sounding chord in the middle, fingers on the frets, the lyric underneath. Paste a ChordPro song and play. COPYWRITER: product name TBD.

    live2026-08↗
  5. 05service
    coming soon

    moreleadsbetterdataMLBD

    COPYWRITER: what MLBD does, for whom, one line.

    building—↗
  6. 06shopify store
    coming soon

    Poster Store

    Screenprint-grade posters, sold on Shopify and everywhere else that will list them. COPYWRITER: store name and line.

    soon—↗
  7. 07mobile app
    coming soon

    shortcuts.mobile

    COPYWRITER: what shortcuts.mobile is, one line.

    building—↗
01 / 07

What I'm doing · 02 / 02

Self-edifying

0Certificates

  1. Anthropic Academy01

    Claude 101

  2. Anthropic Academy02

    Claude Code 101

  3. Anthropic Academy03

    Introduction to Claude Cowork

  4. Anthropic Academy04

    Claude Code in Action

  5. Anthropic Academy05

    AI Fluency: Framework & Foundations

  6. Anthropic Academy06

    Building with the Claude API

  7. Anthropic Academy07

    Introduction to Model Context Protocol

  8. Anthropic Academy08

    Model Context Protocol: Advanced Topics

  9. Anthropic Academy09

    Introduction to Agent Skills

  10. Anthropic Academy10

    AI Fluency for Small Businesses

  11. Anthropic Academy11

    Teaching AI Fluency

  12. Anthropic Academy12

    AI Capabilities and Limitations

  13. Anthropic Academy13

    Introduction to Subagents

  14. Anthropic Academy14

    AI Fluency for Builders

  15. Google · Coursera15

    Google AI Professional Certificate

  16. Google Cloud · Coursera16

    Generative AI Leader Professional Certificate

  17. Google · Coursera17

    Create Embeddings, Vector Search, and RAG with BigQuery

  18. Google · Coursera18

    Boost Productivity with Gemini in BigQuery

What I've done

Working as a designer

I design interactions and interfaces from deep research. The products I've shaped reach more than 10 million people every month.

Working as a product manager

I've led production teams large and small. Most recently, a multi-year program with a team of 40 across three continents.

Working as a business developer

I've built the products that won the pitch. Over my career I've contracted more than $50 million in media and services.

Working as a founder and CEO

I started and ran a company in Latin America for eight years. We delivered more than 100 projects and employed 70 people.

I built RoloStudios one cog at a time, in Colombia. We grew to over 20 FTEs, serving 70+ brands with production work across projects of every type and size in 5 continents from 6 countries. And we broke the quality stereotype about offshore work, integrating directly onto some of the world's best design teams.

Showreel

Case study, Rubicon Global: As design partners, we helped an innovative brand shine bright in a dirty industry.

The book. COPYWRITER: the 2019 ESG report, Toward a Future Without Waste, 47 pages in print.

The site. COPYWRITER: the report microsite, hero to explore pages.

The promotion. COPYWRITER: two years of social, cases and Haul of Fame stories.

Case study, Statue of Liberty and Ellis Island Foundation: America's most famous landmark. A website designed in Colombia.

The Statue of Liberty was gifted to the USA by France and dedicated in 1886.

In 2020, Rolo designed 🗽 a new UI. Made with ❤️ from 🇨🇴, for a fee.

The sites. COPYWRITER: one year with the SOLEIF team, three brands with three palettes, one cohesive journey.

The donation portal. COPYWRITER: an all-new donation portal that replaced a legacy system and lifted conversion.

Case study, Adidas: Impossible is nothing. A way of seeing the world for what it can be.

COPYWRITER: over 1,500 statics for athletes from every corner of the globe, in a few short weeks.

COPYWRITER: selfies taken by the athletes themselves, corrected, retouched and stabilised by hand.

Case study, Bizzabo: Nine brands. Sixteen event sites. One year the whole industry went virtual.

White-label event-site production for Bizzabo through 2020: nine brands, sixteen event sites, as events went virtual.

  1. Advertising Week 2020
  2. Amazon Accelerate
  3. Unity for Humanity Summit
  4. Discover Bloomberg, HBCU, Makers

COPYWRITER: white-label production for Bizzabo through 2020, as Avast, Greenbuild, Huawei and Pegasystems moved their events online.

COPYWRITER: one homepage designed to change before, during and after the show.