Working as a designer
I design interactions and interfaces from deep research. The products I've shaped reach more than 10 million people every month.
Product PartnerEntrepreneur | AI Consultant | Product Partner
Twenty years in tech. Ten running teams. Four building with AI. From wireframes in OmniGraffle to agentic design in Figma. From Dreamweaver to Next.js and React. I do today what I've done my whole career. Inspire and implement solutions for complex business challenges on the internet.
Clients: Walmart, Amazon, JPMorgan Chase, Meta, Huawei, Citi, Pfizer, Cisco, GE, Goldman Sachs, Diageo, PepsiCo, Bobbi Brown, Adidas, Nubank, Hotels.com, Estée Lauder, Macy's, Bloomberg, LATAM, Hasbro, NetApp, Unity, Burger King, Avast, Forbes, W Hotels, Cosmopolitan, Rubicon, Big Apple Circus.
What I'm doing
Seven things in motion. Status is what it is today, not what the deck says.
Twenty years online left me with nine email addresses, work and personal, and more than 1,000 raw credentials. I tried to sort them with a spreadsheet and AI. It wasn't just painful. It was close to impossible.
The philosophy behind North Texas ABC is simple. Old school is coming back around, everywhere. Getting together in person is worth something again, and it should be; we have spent fifteen years getting less social one phone at a time. NTABC is in it's first phase, recruiting the founder's the circle.
ragtime.baby was inspired by RAG and a wondering mind semantically searching it's internal resources. Once it paired to ragtime music the trail lead to Scott Joplin, once of the most underecognized and inspriational men of the 19th centruy.
In the halls of retirement centers all around Martha's Vineyard, if you're lucky you can hear and witness the island renditions of classics such as Brown Eyed Girl and Hotel California. Together they jubilate and keep the sounds of a simpiler time alive and well.
Almost every business wants better and more leads. The problem is that getting accurate, precise and durable customer data is out-of-reach for most companies. The only data they have is what they can get from the user and are forced to trust them because validation is costly, impossible and/or the business doesn't know where to start.
With a solid local setup, it is easy to generate images within a very specific set of rules and a broad set thematic designs to create. With dropshipping being a "hands-off" business model and the ability to automate company processes to minimize human intervention, I want to see how far I can strech it.
This website will be for iOS users that want to improve their mastery of their Apple devices. It will include an index of shortcuts that will be semantically searchable so that anyone can find a shortcut for their phone when they want to.
What I'm doing
Every certificate from the summer of 2026.
0Certificates
Claude 101
Claude Code 101
Introduction to Claude Cowork
Claude Code in Action
AI Fluency: Framework & Foundations
Building with the Claude API
Introduction to Model Context Protocol
Model Context Protocol: Advanced Topics
Introduction to Agent Skills
AI Fluency for Small Businesses
Teaching AI Fluency
AI Capabilities and Limitations
Introduction to Subagents
AI Fluency for Builders
Google AI Professional Certificate
Generative AI Leader Professional Certificate
Create Embeddings, Vector Search, and RAG with BigQuery
Boost Productivity with Gemini in BigQuery
I design interactions and interfaces from deep research. The products I've shaped reach more than 10 million people every month.
I've led production teams large and small. Most recently, a multi-year program with a team of 40 across three continents.
I've built the products that won the pitch. Over my career I've contracted more than $50 million in media and services.
I started and ran a company in Latin America for eight years. We delivered more than 100 projects and employed 70 people.
I built RoloStudios one cog at a time, in Colombia. We grew to over 20 FTEs, serving 70+ brands with production work across projects of every type and size in 5 continents from 6 countries. And we broke the quality stereotype about offshore work, integrating directly onto some of the world's best design teams.
The book. COPYWRITER: the 2019 ESG report, Toward a Future Without Waste, 47 pages in print.
The site. COPYWRITER: the report microsite, hero to explore pages.
The promotion. COPYWRITER: two years of social, cases and Haul of Fame stories.
The Statue of Liberty was gifted to the USA by France and dedicated in 1886.
In 2020, Rolo designed 🗽 a new UI. Made with ❤️ from 🇨🇴, for a fee.
The sites. COPYWRITER: one year with the SOLEIF team, three brands with three palettes, one cohesive journey.
The donation portal. COPYWRITER: an all-new donation portal that replaced a legacy system and lifted conversion.
COPYWRITER: over 1,500 statics for athletes from every corner of the globe, in a few short weeks.
COPYWRITER: selfies taken by the athletes themselves, corrected, retouched and stabilised by hand.
White-label event-site production for Bizzabo through 2020: nine brands, sixteen event sites, as events went virtual.
COPYWRITER: white-label production for Bizzabo through 2020, as Avast, Greenbuild, Huawei and Pegasystems moved their events online.
COPYWRITER: one homepage designed to change before, during and after the show.